Applications are invited from interested and suitably qualified candidates for Fan Milk Plc Recruitment 2023/2024.
Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well-established and fast-growing food processing industry offering wide range of products.
We are recruiting to fill the position below:
- Job Title: Category Marketing Manager, West Africa
- Location: Lagos, Nigeria
- Department: Marketing
About the Job
- Category Marketing Manager will be responsible for strategizing and implementing the Organization’s marketing plans for the category, delivering agreed targets for Volume, Net Sales, CO% (Gross Margin) and ROS% (OI).
- This is a leadership role that will also ensure implementation of agreed projects through other members of the team.
Responsibilities
The ideal candidate will be:
- Developing the marketing strategy for the category in line with company objectives.
- Leading and managing the career and development of direct reports.
- Building brand equity measures (Brand Power, Salience, Distinctiveness, Meaningfulness)
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns, new launches,
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management
Educational Qualification & Experience
- Candidates should possess a BA / B.Sc in Marketing.
- Master’s Degree / MBA (preferred)
- Strong analytical and project management skills.
- 10-12 years experience in Brand management, preferably with FMCG work experience.
- Confident and dynamic personality.
- Mobility to travel across the West Africa region (25-30% of the time)
- Strong creative outlook.
- Strong problem solving, interpersonal, verbal and written communication skills.
About You
You should be able to:
- Understand strategy development in the context of the organization and is able to execute flawlessly.
- Know the organization’s mission, goals and strategic business plan
- Have a working knowledge and experience in media buying, media relations and public relations, as well as print houses, broadcast and print media, outdoor advertising media, and distribution channels
- Understand the role of consumer marketing in generating demand, and the role of category revenue growth management.
- Have a full understanding of Danone’s categories, products and services, as well as the difference in approach for a customer base organization versus a custom/stockholder corporation.
How to Apply
Interested and qualified candidates should:
Click here to apply